KID
+
ADULT
=
KIDULT
+
ADULT
=
KIDULT
This is a brand design project, “Kidult”. The significance of this brand is to allow adults to regain the happiness of childhood and release the pressure of adult life. The inspiration comes from one popular phrase in China, which says “It is too childish for a child, but perfect for an adult.” As people get older, some of them are more and more fond of cute and childlike things. This phenomenon and kidults have attracted my attention. This project carries out the visual identity design for the brand “Kidult”, including logo, IP character, packaging design, etc. I want to give the kidults a brand that would satisfy their desire for the truly happy memories of childhood.
Branding & Packaging Design
08/2023